Episode 32: How to Write a Bestseller

Learn how you can mimic Ray Bard’s success by identifying big goals and thinking small. Take your business to the next level by being selective in the activities you do, learning to say no, and identifying strategic partnerships.

Ray Bard’s publishing experience includes more than 30 years of writing, producing, and publishing books and multimedia material. He has written or co-authored 10 business books published by major houses, such as Doubleday, William Morrow, Jossey-Bass, and Addison-Wesley. In 1972, he founded and directed a small press before selling it to the New York Times. In 1982, he established Bard Productions and produced books for major publishers in New York, Boston, Chicago, and San Francisco.He also helped start-up presses around the country get off the ground until narrowing the company’s focus to publishing exceptional books for national retail distribution. Since the founding of the Bard Press imprint in 1996, more than 50 percent of its books have become national bestsellers, with many winning book of the year awards.

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